What & Why F2C Nutrition?

F2C Nutrition: Proudly Canadian. Purposefully Clean. Scientifically Proven.

F2C Nutrition is a Canadian company built on over 30 years of industry leadership by founder and CEO Greg Cowan. A pioneer in the natural health products space, Greg co-founded Pure Source in 1986 and went on to develop a number of trusted health and performance brands, including Nature’s Essence, Virox, and PhD Nutrition Inc.

Born out of a personal search for clean, effective race-day fuel while training for Ironman Canada, F2C Nutrition reflects both Greg’s deep expertise and his commitment to quality. Disappointed with the available options, Greg drew on his extensive knowledge of natural health to develop performance products that meet the highest standards—both his own and those of elite endurance athletes across Canada and beyond.

What Makes F2C Uniquely Canadian?

  • Canadian Roots, Global Standards
    All F2C products are proudly developed and manufactured in Canada, using locally and ethically sourced ingredients whenever possible. From Canadian grass-fed whey isolate in Natural Pharma-Pure to rigorous production in Health Canada-regulated, GMP-certified facilities, our supply chain reflects Canadian values: clean, honest, and trusted.

  • Scientifically Backed, Athlete Approved
    Every F2C formula is designed with the Canadian endurance athlete in mind—tested under real-world race conditions and backed by clinical research. Our ingredients aren’t just clean—they’re functional. From Beta-Alanine in Ultra-Durance to Cluster Dextrin in GlycoDurance, every element is chosen with purpose.

  • Tastes Like the North Should
    Light, natural flavors that fuel your performance without overwhelming your palate—our products are designed to work hard and taste clean. Athletes can even customize their flavor profile with GlycoDurance to suit personal preferences.

  • Made to Perform. Made to Last. Made in Canada.
    Our manufacturing takes place in Canadian facilities that meet global quality standards, including Informed-Sport certification, ensuring athletes are protected and performance is never compromised.

  • Education at the Core
    Whether you’re a first-time triathlete or a seasoned racer, we believe knowledge is the foundation of endurance success. F2C delivers Canadian-made education through webinars, consultations, and hands-on event activations—designed to help athletes fuel smarter.

  • Invested in Canadian Sport
    F2C is more than a brand—it’s a community partner. We sponsor Canadian events, support emerging and elite athletes, and show up at races nationwide with one goal: to help every athlete perform their best.